DECK — Nasdaq-100 index addition

Deckers Outdoor (DECK) entered the Nasdaq-100 at the close on Mar 18, 2024, replacing Illumina. The recorded announcement came 10 calendar days before the effective close, on Mar 8, 2024. The company is classified in Consumer Discretionary in this dataset. The same ticker also appears in the tracked S&P 500 addition register. That record alone does not establish a transfer between indexes.

In the 30 calendar days leading into the effective close, DECK moved +16.9%. The median 30-day run-up among the 14 Nasdaq-100 entries with a recorded announcement and prices for that interval was +12.2%; this stock was 4.7 percentage points above that median. Measured from the effective close, DECK returned 1W: -2.0% versus -2.2% for the 14-entry index median; 1M: -5.9% versus +0.8% for the 14-entry index median; 3M: -2.6% versus +5.6% for the 13-entry index median; 1Y: -19.7% versus +4.4% for the 9-entry index median. These figures do not measure movement from the announcement price.

At 1M, it ranks 10th of 14 measured Nasdaq-100 additions and lagged the benchmark by 4.0 percentage points. At 3M, it ranks 8th of 13 measured Nasdaq-100 additions and lagged the benchmark by 8.1 percentage points. At 1Y, it ranks 6th of 9 measured Nasdaq-100 additions and lagged the benchmark by 28.4 percentage points. Ranks use available returns at the same window, not company size, and do not establish why prices moved.